An integrated marketing communications programme for Rapanui Essay

An integrated marketing communications programme for Rapanui - Essay Example ...........................................5 Introduction Integrated marketing communication can be defined as the way of integration of all the methods pertaining to promotion of brand in order to promote a specific product or service among the targeted customers. Its goal is to make all aspects of marketing communication like sales promotion, advertising, direct marketing, public relations, online communications, social media and personal selling to work together as a unified force maximizing the cost effectiveness rather than permitting each to work in isolation. It integrates and coordinates all chosen communication and marketing tools, sources and avenues into one seamless programme that is designed for maximising the impact on customers and other end users at minimum possible cost (Kitchen and Pelsmacker, 2004, p.20). The integration affects entirely the company’s marketing channel; business-to-business, internally directed and customer focused marketing communications. Classic communication methods in fashion industry Marketing communications can be defined as the communications in marketing that is used to create a favourable image towards a brand of product or service, an idea or a person. Marketing communication allow the marketers to inform, motivate, persuade and remind consumers. Companies entering the market with fashion clothes can use all elements of communication mix in their advertising, communication, personal selling and sales promotion and public relation. Advertising Any paid form of non personal presentation and promotion of ideas, goods and services by any identified sponsor. The pages of professional magazines and newsletters are common avenues for advertising information related to the product of firm. Effective communication by means of advertising and media can make a distinction of its firm from its competitors who are less focused (Blakeman, 2007, pp.25-30). Sales promotion These are short term incentives which encourage the purchase or trial of service or product like discount for access to database over a limited time period. Publicity and public relation The programmes are designed to protect or promote the image of company or those of its products including product literature, exhibition and articles about the product of organisation in professional or in consumer publications. Personal selling Personal selling can be defined as the face-to-face interaction with one or more prospective purchasers for the purpose of making sales. Sales are generally the primary means of selling business goods and services in business-to-business marketing. Each component of marketing communication has its specific functions and own features and can be most effective in reaching a specific communication target. However, the greatest beneficial effects for the company can be achieved by integrating the individual elements of integrated marketing communication. Contemporary communication methods in fashion industry A n umber of emergent and contemporary issues affecting both the practice and understanding of professional marketing communications have become a concern for decision making and is value centred. A wide range of accessible communication options and the areas of professional practice need to be managed and incorporated under the leadership of integrated marketing communications. Marketing communication earlier includes the dominant paradigm of the agency of advertising but now it is changing. In recent years, the emergence of specialist services companies providing

Establishing Legitimate Business in the UK Essay

Establishing Legitimate Business in the UK - Essay Example Table of Contents Content Page Title Page 1 Abstract 2 Table of Contents 3 1. Introduction 4 2. Establishing a Legitimate Business Enterprise in the UK 5 a. Considerations to Make 5 b. Requirements for Business Enterprise Establishments 6 c. Advantages of Establishing a Legitimate Business 8 d. Ascertaining Legitimacy of a Business Enterprise 10 3. Conclusions 10 References List 12 Establishing a Legitimate Business Enterprise in the UK 1. Introduction The United Kingdom has of late become a core trading destination and trading partner for quite a number of countries across the globe, as well as individual business entities. The economy of the United Kingdom is depicted to have evolved from a state of being a base of predominance manufacturing to one which is aligned to new developments as far as biosciences and technology are concerned (Luff 2011:24). The country has been in the forefront with a number of investors seeking business opportunities from within following these and many other reasons which are beneficial for business initiatives. ... This fact has also been attributed to a number of illegitimate businesses coming up in the country. This calls for establishment of systems to verify legitimacy of a business in the country before one chooses to associate any given business. This paper attempts to look into establishment of business enterprises in the United Kingdom with focus placed on legitimacy (Doornkamp 1995:76). The paper also seeks to look into factors and requirements that are attached to establishment of business enterprises in the United Kingdom, as well as implications for the same. 2. Establishing a Legitimate Business Enterprise in the UK When there is a company seeking for business with the United Kingdom, there are normally implications based on fiscal aspects. These are not complex or so cumbersome to engage. However, there are a number of practical provisions which investors need to know so as to ease their prospects for undertaking business establishments in the country (Syrett and North 2008:165). This follows the fact that there is need for verification whether a there is legitimacy as regards the so referred to business or not. a. Considerations to Make When one intends to start a business in the United Kingdom, there are a number of factors that s/he has to consider. One of the factors that need to be looked into is the fact that every business has to fill a need which has to be definite at the same time. This implies that if at all a business does not appear to demonstrate any form of service which would make people to pay for, then that means that there is lack of reasons for investing in the country (Morris 2011:139). This is due to the fact that a business which fails to have this in mind has