Grit Is The Only Thing That Separates The Most Successful...

According to Dr. Travis Bradberry, â€Å"Grit is that extra something that separates the most successful people from the rest. It s the passion, perseverance, and stamina that we must channel in order to stick with our dreams until they become a reality† (â€Å"Travis Bradberry Quotes†). Having grit in life is essentially the same as having hope and being able to see the light at the end of the tunnel. Grit is the ability to remain strong in the face of adversity and the backbone to stand firm. At times, grit is the only thing that pushes one forward in life. In the face of suffering and fear, women have overcome adversity, abuse, trauma, and tragedy through their strength, survival, resiliency, determination, and true grit. Frida Kahlo,†¦show more content†¦Frida painted herself with tears streaming down her face, her torso impaled with a rod, and a bleeding heart lying at her feet. In her painting Self-Portrait with Cropped Hair, Frida painted herself with short hair, wearing a men’s suit while holding scissors in her hand, thus illustrating the abandonment of her femininity. This art piece serves as a statement of determination, courage, and independence depicting strength. Kahlo broadened beauty standards by embracing her individuality and translating it into her art (â€Å"Frida Kahlo Biography†). When Bethany Hamilton went surfing with her best friend in Kauai on Halloween morning of 2003, her life was changed forever. Bethany was attacked by a fourteen-foot shark and lost her entire left arm. Losing over half of her blood supply and in hypovolemic shock, Hamilton’s attack had the potential to be fatal (Bora). However, Bethany was not going to let the shark attack or losing a limb keep her from pursuing her true passion of surfing. Hamilton aimed to return to the water as soon as possible and her physical recovery was top priority for her. She had to work diligently in order to gain physical stamina to surf ag ain (Kimmel). To everyone’s amazement, one month after her attack, Bethany was back out on the water (Viti). At first, Hamilton used a surfboard specially made for her. The board was slightly thicker and longer than average. Bethany’s surfboardShow MoreRelatedSkies the Limit: Chris McCandless1117 Words   |  4 PagesSkies the Limit Imagine being stuck in the wild, on the verge of dying from either starvation or freezing to death. There are not enough resources, not enough food, all you have left is to hope. Into the Wild by Jon Krakauer, is a story written of a man named Chris McCandless who overall did not like his life. He thought society corrupted his dreams that he previously set, and he wanted to get away from all of societies norms. Chris wanted to achieve his dream, he wanted a â€Å"thrill† in his lifeRead MoreWilliam Shakespeare s Othello And Othello1720 Words   |  7 PagesMilliner EES21QH-04 January ,18,2017 In this world there are two different types of people. There are those with a fixed mindset and others with a growth mindset . Each of these mindset involve different personality and characteristics. This may create a different outlook on life, meaning different morals and actions. Which happens to come into play while reading shakespeare s Othello. Most of the characters , maybe even all fit into either categories. Characters like Iago, Othello’sRead MoreBenefits Of Depression By Nancy Andreasen844 Words   |  4 Pagesassociated with a â€Å"cognitive style† that makes people more likely to produce successful works of art (Lehrer, Jonah). One of the most important qualities in the creative process is persistent and based on Iowa Writers’ Workshop, Andreasen found that â€Å"successful writers are like prizefighters who keep on getting hit but won’t go down. They’ll stick with it until it’s right† (Lehrer, Jonah). W hile depression is a burden, many forms of creativity benefit from the relentless focus it makes possible. In additionRead MoreMy Personal Tips For College Essay1954 Words   |  8 PagesMy Personal Tips to be Successful in College and Life. Choosing where you want to attend for college is a one of the most stressful choice you have to make for your future. As a freshman in college it was difficult to choose where I wanted to attend for various reason like the learning environment and the courses offered. But after making comparisons between so many schools I chose to attend WATC. After making the transition from high school to college I, thought I was fully prepared for what collegeRead MoreThe Great Gatsby And The Death Of A Salesman1328 Words   |  6 Pagesthrough hard work, willpower, grit and initiative. These two men though, have dissimilar American Dreams. Willy’s dream is financial success for himself in addition to his children; on the other hand, Gatsby’s dream is getting his â€Å"dream† life since childhood which was attaining money, a beautiful house, and the perfect girl. Like these two men’s American Dreams, there are similarities and differences between the two men ultimate ly guide them closer and/or further from their American Dream. TheseRead MoreNew Product Development Process9775 Words   |  40 Pageswhile the 7-step process works for most industries, it is less effective in developing radically new products. The main reason lies in the inability of the target market to provide sufficient feedback on advanced product concepts since they often find it difficult to understand radically different ideas. So while many of these steps are used to research breakthrough ideas, the marketer should exercise caution when interpreting the results.    Eating is one the most important events in everyone’s lifeRead More An Analysis of GlaxoSmithKline Essay11294 Words   |  46 Pagesover the decades. The last of these was the merger between Glaxo Wellcome and SmithKline Beecham, which formed the current company of GlaxoSmithKline. GlaxoSmithKline’s business is to discover effective medicines and healthcare products for people throughout the world and create shareholder value. They are one of the world’s leading producers of prescription medicines, vaccines and consumer healthcare products (Toiletries, Drinks). These products include SEROXAT/PAXIL, AUGMENTIN, WELLBUTRINRead MoreMGT1FOM Key Management Theorists26579 Words   |  107 Pagesmade significant contributions to management theory. It is recommended that MGT1FOM students have a working understanding of the contributions of each of these theorists. Unless noted otherwise, the source of the content for each theorist is adapted from: Wren, DA Bedeian, AG 2009, The Evolution of Management Thought, 6th edn., John Wiley Sons, Hoboken, NJ. Contents Babbage, Charles (1792–1871) 2 Barnard, Chester Irving (1886–1961) 4 Fayol, Jules Henri (1841–1925) 9 Follett, Mary ParkerRead MoreA Short Story8828 Words   |  36 Pageson the checks and fill in the amounts. However, leave the dates and the payee blank. She told Janice once she gave Kevin the checks to leave the rest up to her she had a plan. She told Janice to wait an hour and then go to the bank and report that her checks had been stolen and close out her account. Once Janice did her part, Aunt Lucy would do the rest. â€Å"I’ll guarantee you Kevin will never forget you after this ordeal† Aunt Lucy said. Janice wanted to know how soon should she put the plan intoRead MoreSport Science13852 Words   |  56 Pagesto prepare your brain with as much information as possible so it can accurately direct your body to move. Skills Learning Practice The information-processing model †¢ Assessing skill and performance 5 12 23 26 34 Also vital for successful and quick skill-learning are answers to questions such as the following: †¢ What type of skill am I learning? †¢ What stage of learning am I at? †¢ What type of practice is best for me? †¢ How do I know if I am performing the

The Story Of An Hour By Kate Chopin - 998 Words

â€Å"The story of an hour† by Kate Chopin was a story that was ironical yet profoundly deep. As a student I have been asked to read â€Å"a story of an hour† many times, and every time I’m surprised by how I enjoy it. People can read thousands of stories in their life times and only a handful will every stand out to them, stories that can draw out an emotion or spark a thought are the ones that will standout more. For me and â€Å"a story of an hour† the thought of freedom is what draws me the most as a teenage I would feel a deep and heavy cage that traps me in its invisible snarl. It is hard to explain why one feels that way many a times feelings are just a way of showing frustration. Mrs. Mallard I assume has many frustrations, and she associated her imprisonment with her marriage to her husband. In many versions Mrs. Mallard says he is not a mean man and she did have feelings. It is just an unexplainable blanket of depression that anyone can fall thro ugh. Like a cold or an unsuspecting wounds one cannot prevent what one does not know of until it becomes apparent .as the story progresses I add more of my own emotion and slowing I draw a bridge that connects me to the basic feel of the story. In the begging I am just an outsider looking in not yet connected with their feeling, then the realization hits one and so does mine, and finally when Mrs. Mallard freedom from her is taken yet it is not. This is what make the story believable the unchained freedom of feelings that is taboo forShow MoreRelatedThe Story Of An Hour By Kate Chopin1241 Words   |  5 Pagesâ€Å"The Story of an Hour† by Kate Chopin is a wonderful short story bursting with many peculiar twists and turns. Written in 1894, the author tells a tale of a woman who learns of her husband’s death, but comes to find pleasure in it. Many of the elements Kate Chopin writes about in this story symbolize something more than just the surface meaning. Through this short story, told in less than one thousand one hundred words, Kate Chopin illustrates a deeper meaning of Mrs. Mallard’s marriage with herRead MoreThe Story Of An Hour By Kate Chopin855 Words   |  4 PagesThe Story of an Hour In the â€Å"Story of an Hour† by Kate Chopin, is about pleasure of freedom and the oppression of marriage. Just like in Kate Chopin’s story, inside most marriages, even the ones that seem to be the happiest, one can be oppressed. Even though, one might seem to be happy deep inside they miss the pleasure of freedom and living life to the fullest. Just like, in this story Mrs. Mallard feels trapped and when she hears about her husband’s death she first feels distraught, but ultimatelyRead MoreThe Story Of An Hour By Kate Chopin1457 Words   |  6 PagesEmotions and Death Everyone who reads a story will interpret things slightly different than the person who reads it before or after him or her. This idea plays out with most every story, book, song, and movie. These interpretations create conflict and allow people to discuss different ideas and opinions. Without this conflict of thought there is no one devoting time to debate the true meaning of a text. Kate Chopin’s â€Å"The Story of an Hour† tells about a woman who is informed of her husbands deathRead MoreThe Story Of An Hour By Kate Chopin987 Words   |  4 PagesIn Kate Chopin’s short story, â€Å"The Story of an Hour† reader’s see a potentially long story put into a few pages filled with rising action, climax and even death. In the beginning of the story, character Louise Mallard, who has a heart condition, is told of the death of her husband by her sister and one of her husband’s friends. Afterwards Mrs. Mallard is filled with emptiness and then joy of freedom. This joy of freedom is actually what consequently leads to her death in the end when she discoversRead MoreThe Story Of An Hour By Kate Chopin1061 Words   |  5 PagesThroughout the short story, â€Å"The Story of an Hour†, readers are introduced to characters whose lives change drastically in the course of this writing. Through Kate Chopin’s story we can identify many different themes and examples of symbolism in her writing. Chopin’s choice of themes in this writing are no surprise due to the time frame of which this story was written. Chopin often wrote stories with of women’s rights, and is noted as one of America’s first open feminists. As this story of an ill, helplessRead MoreThe Story Of An Hour By Kate Chopin972 Words   |  4 Pagesâ€Å"The Story of an Hour† by Kate Chopin expresses Ms. Mallard’s feelings towards her husband’s death in an appalling train accident. Due to her bad heart, her sister Josep hine had to be the bearer of bad news and approach his death gently to her. According to the quote, â€Å" But now there was a dull stare in her eyes, whose gaze was fixed away off yonder on one of those patches of blue sky. It was not a glance of reflection, but rather indicated a suspension of intelligent thought†, it lets us know thatRead MoreThe Story Of An Hour By Kate Chopin1542 Words   |  7 PagesIn the short story, â€Å"Story of an Hour†, Kate Chopin writes about a woman with heart trouble, Mrs. Mallard, who, in finding out about the death of her husband, Mr. Mallard, experiences some initial feelings of sadness which quickly transition into the exhilarating discovery of the idea of a newfound freedom lying in front of her. When it is later revealed that her husband is not actually dead, she realizes she will not get to taste that freedom. The devastation kills her. What Mrs. Mallard goes throughRead MoreThe Story Of An Hour By Kate Chopin886 Words   |  4 Pages In Kate Chopin â€Å"The Story of an Hour†, the reader is presented with the theme of prohibited independence. In Kate Chopin â€Å"The Storm†, the scenery in this story builds the perfect atmosphere for an adulterous affair. The importance of these stories is to understand the era they occurred. Kate Chopin wrote stories with exceptional openness about sexual desires. In â€Å"The Storm†, a short story written by Kate Chopin in a time when women were expected to act a certain way and sexual cravings was consideredRead MoreThe Story Of An Hour By Kate Chopin1540 Words   |  7 PagesIn Kate Chopin’s â€Å"The Story of an Hour†, the main character, Mrs. Louise Mallard, is a woman with a heart problem that gets horrifying news that her husband has passed away in a train crash. When she starts thinking about her freedom, she gets excited; she is happy to start her new, free life. However, a few hours later her husband walks in the door and she finds out it was all a mistake. When she realizes her freedom is gone her heart stop and she then dies. In â€Å"Desiree’s Baby† Desiree is an orphanedRead MoreThe Story of an Hour by Kate Chopin596 Words   |  2 PagesIn â€Å"The Story of an Hour,† Kate Chopin focuses on the idea of freedom throughout the story. Mrs. Mallard is a lonely wife who suffers from heart trouble. She is told by her sister Josephine and her husband’s friend Richards that her husband has passed away in a train accident. She locks herself in a room expecting to be devastated, but instead feels freedom. Later, she exits her room and her husband walks through the door, causing her to die of a heart attack. Chopin uses this story to demonstrate

E-Dfs Scheme free essay sample

India inks with SBI for Vehicle FinancingGeneral Motors India and State bank of India have signed a Memorandum of Understanding (MoU) to provide auto financing to all General Motors India vehicles both at wholesale and retail levels. The agreement was signed between Mr. Ankush Arora, Vice President, Sales, Marketing After Sales, General Motors India and Mr. P. Nandakumaran and Mr. B. S. Bhasin, Chief General Managers for retail and whole- sale financing respectively for State Bank of India. Speaking on the occasion, Mr. Ankush Arora said â€Å"We are extremely pleased to partner with State Bank of India being the largest public sector bank in the country. Its extensive reach across India will help our customers to avail of loan facilities to buy our most sought after products. Low interest rates in addition to low processing charges are some of the many benefits which our customers can enjoy while availing of loan facilities of from State Bank of India for financing of our vehicles, he added. We will write a custom essay sample on E-Dfs Scheme or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As per the MoU, State Bank of India will now provide retail and wholesale financing to customers for purchase of GM India vehicles across the country. GM India in collaboration with State Bank of India will promote schemes to offer easy finance options to their customers by leveraging the pan India presence of State Bank of India. With a network of over 12150 branches across the country, State Bank of India is the largest in India and has been growing rapidly since its inception. Recently, it has been ranked as one of the top ranking banks of international repute. After the successful launch of retail financing scheme for vehicles, SBI is now focusing on Wholesale financing of vehicles in the form of Dealer Financing through its newly launched Electronic Dealer Financing Scheme (e-DFS), which runs on a fully web based portal and ensures automated payments and settlements. Maruti Suzuki ties up with IDBI Bank for car loan financingIDBI Banl Ltd (IDBI) and Maruti Suzuki India Limited (MSIL) today entered into a Memorandum of Understanding (MoU) for providing Auto Finanace to propective customers of MSIL. The MoU was signed by Shri C. S. Jain, Head- Personal Banking Group, IDBI Bank Ltd and Shri R. S. Kalsi, Chief General Manager of MSIL. As per the scheme modalities, MSIL and its Dealer network will collaborate with IDBI Bank Ltd for the purpose of â€Å"Retail/ Wholesale Activation† in order to facilitate vehicle business. The MOU will facilitate prospective customers of MSIL with vehicle finance at attractive terms. The loan facility for MSIL prospective customer is xtended up to 7 years with maximum funding on on road price and faster processing. The Bank would extend financing facilities to eligible customers for MSIL cars and multi-utility vehicles. The tie-up will benefit both, IDBI Bank in further strengthening its position in retail loan space and MSIL in leveraging the retail financing strength and reach of the Bank. IDBI Bank launched Auto Loans in July 2009. The Auto Loan product is very competitive and the Bank is taking various initiatives to be a leading player i n the segment. The product offers finance for new vehicles at maximum funding at attractive rate of interest. Passenger car-maker, Honda Siel Cars, today said it has tied-up with Axis Bank to offer finance to dealers and customers for its vehicles at competitive rates. Honda SielHonda Siel and Axis Bank will pool their resources together to make accessible organised finance at competitive rates to our dealers and customers across the country for the purchase of Honda cars, Honda Siel Cars, Director (India), Marketing, T Natsume, said in a press release. Under the agreement, Axis Bank has approved a line of credit for financing the dealers of Honda Siel for inventory funding and retail financing of auto loans, the release said. Huyndai MotorsHyundai Motor India Ltd (HMIL), the second largest car manufacturer and the largest passenger car exporter entered into Memorandum of Understanding (MOU) with Indian Bank, one of the oldest banks in India. Commenting on the financing tie-up, Mr Arvind Saxena, Director- Marketing Sales, HMIL said, â€Å"We warmly welcome Indian Bank to the Hyundai family. With this tie-up we can now give our customer more options when it comes to car loans. Indian Bank is trusted by millions of people and we believe in what people trust the most. The year 2009 has been challenging for the auto industry, but at HMIL we have always welcomed the challenges in a positive manner. We are happy to start the year 2010 with such a great partnership. †Hyundai Motor India today said it has tied up with public sector lender UCO Bank for providing retail financing facilities to its customers. We are pleased to announce this partnership with UCO Bank as our customers will greatly benefit with competitive rates and convenient locations that UCO Bank provides its customers, Hyundai Motor India Ltd (HMIL) Director (Marketing and Sales) Arvind Saxena said. This tie-up will give us a platform from where different products of our bank can be marketed to the prospective buyers of Hyundai Motor India products throughout the country. Thus, the banks retail portfolio a s well as customer base can be increased, UCO Bank Chairman and Managing Director S K Goel said.

Understand the different types of assessment methods free essay sample

Theory: works on the principle of teaching and students make notes with a view to consult their notes at a later point in the day. Verbal Q/A session with debates between teacher and students to establish that they understand what’s being taught, why regulations are in place and best practices are always followed where possible, some students are very verbal and communication through verbalising comes easier than actually trying to put it into words. White board/ Flipchart used to explain and draw up list or diagrams to show the students what is expected or how things can look in a simple format. Theory Test Paper then to determine how the students have done with pass mark firstly being explained to the group with a pass/fail criteria to go on to the next level of the course, assistance is offered to the extent that individuals may not have the capability of understanding the question but would fully know the answer if it was put another way to them by the teacher. We will write a custom essay sample on Understand the different types of assessment methods or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A few students are not great at getting their answers across when verbalising and can then take full advantage of the written answers where they get a chance to show they can answer but on paper and may feel uncomfortable airing their views in front of a class. Practical: works with hands on with the student reading how the manufacturers would recommend that the hydraulic platform is used correctly and the student then goes on to show the teacher how they approach each part of the practical session, driving hydraulic platforms around a given course mapped out on the floor with directions on what to do at each location will then determine if the student is capable of handling with a confidence what he’s been requested to do. Again this would have a pass/fail situation that would put the student under considerable pressure in front of other students; it is then the teacher’s decision to either have any student he feels would be worse off being in a group doing this practical element or to have them as individuals to take pressure off any one student.

Canadas Defining Moments essays

Canada's Defining Moments essays In this essay, three of Canadas most defining moments will be defined. A compulsary military service, the election of a Prime Minister, and the turning point for Canada in World War I. These three events are considered to be the most defining moments in the past one hundred years of Canadas history. Outlined is the Conscription Crisis. Pierre Elliot Trudeau, and The Battle of Vimy Ridge. Although there are many events that have helped shape Canadian history, these three have stood out to be the most significant. In 1917, Canadian soldiers were being killed during World War I. The British Army at the time, was relying heavily on Canadian and Austrailian soldiers and the casualties were outnumbering the new enlistments. Prime Minister Borden realized they needed help desperately so he introduced the concept of conscription in 1917. Although it was strongly opposed by many, Borden would not back down. The Military Service Act was passed in August and all men between nineteen and fourty-five wouldhave to enlist. Conscription did not take effect immidiately so Borden did everything in his power to find out if the country supported conscription. Therefore he formed a Union Government and called for a federal election. In 1917, Borden' government passed the Wartime Elections Act which extended the federal vote to women for the first time. The vote only went to nurses at the front and to the wives, sisters and mothers of soldiers. They were of course, all in support of conscription. Con scription in WWI was a defining moment because, although it was strongly supported in Ontario, BC, and the Maritimes, Quebec was adamantly opposed and it divided the country sharply along cultural lines. The effects of conscription the riots the legislation caused in Montreal, and the deep cultural rift it left in its wake helped to define future English French relations in Canada. ...

Book Design EVERYTHING You Need to Know

Book Design EVERYTHING You Need to Know Book Design: EVERYTHING You Need to Know Think book design is just about creating the perfect book cover? Think again. Just as a well-written novel relies on so many various story elements coming together just so, book design takes the various elements of a book - the words, pages, cover, spine, ink, everything - and turns it into a beautiful, cohesive unit that calls to readers and invites them in. A book needs to stand out for all the right reasons, which is why it’s important that whoever is designing the book understands what the market expects.This is not intended to intimidate you! No matter what your level of publishing experience is, this guide to book design is for you! We will cover all the different areas of this subject, starting with†¦ What are your biggest #bookdesign questions? Find answers here! Designing your book’s interiorDo you have any lingering questions about book design? Which aspects seem most challenging? Leave any questions or thoughts in the comments below, and we will continue updating this post with as answers!

Advantages and Disadvantages of Globalization Research Paper

Advantages and Disadvantages of Globalization - Research Paper Example David, et al, (1999) identified the simplest sense of globalization encompasses speeding, widening and deepening up of global interconnectedness of national aspects. McMicheal (2000), suggest that the term globalization refers to the integration of a project pursuing market rule on a global scale. Anthony Giddens in his philosophy ‘The Consequences of Modernity’ defined globalization as the intensification of international social relations which shorten distant localities in such a way that events occurring locally are shaped by events occurring miles away. Other scholars such as Roland Robertson, a professor of sociology, defined globalization as â€Å"the compression of the world and the intensification of the consciousness of the world as a whole† (Bartmess & Cerny, 2007). In this perspective, there is no universally accepted definition of globalization, but the acceptability depends on the context at which the term is used. However, globalization can be well be understood by determining factors and aspects that make up the term. In 2000, International Monetary Fund (IMF) developed four basic aspects of globalization; transaction and trade, investment and capital movement, movement of people and migration and dissemination of knowledge (International Monetary Fund, 2000). In terms of transaction and trade, low-income countries increased their share of world trade from 18.6% in 1971 to 28% in 1999. Private capital flows to low-income and middle-income countries replaced by ‘development assistance’ and ‘aid. Foreign direct investment became the investment of concern by larger companies in developing countries, which led the introduction of multinational companies (Asmussen, 2011). David, et al, (2005) identified that globalization developed international trade and companies. Due to increased interaction among nationalities, countries traded with one another with goods and services they have a comparative advantage (David, et

Entrepreneurship Essay Example | Topics and Well Written Essays - 1750 words

Entrepreneurship - Essay Example Entrepreneurial Journey of Oleg Tinkov According to Paul Burns (2001), personal characteristics and traits, societal culture, antecedent influence and situational factors are the strongest influencers on entrepreneur (Burns, 2001). Thus, it is important to note that Oleg Tinkov’s journey towards becoming an entrepreneur started at his childhood itself due to his father’s influence. As he grew old, cycling became one of his favorite leisure activities. Entrepreneurial analysis with respect to personal traits and characteristics suggests that entrepreneurs possess similar characteristics to those of sportsmen. Therefore, it is implied that his passion for cycling also has led him forward in his journey towards entrepreneurship. As challenging moves for Oleg Tinkov during his start ups, situational factors played an important role too. The micro-environment factors were prevalent within the country such as that of changes in perception, mood and meaning of the societal com munities. Oleg Tinkov challenged the macro economic factors such as economic changes within the country and market structure. His challenge was initiated by his motive of grasping the first mover advantage in the market generated after the disintegration in the Soviet Union. He held extremely strong instinct of defeating any challenge and every time evolved as a winner and this trait has been activated upon him through his immense interest in cycling (Tinkov, 2006). Entrepreneurial Opportunity for Oleg Tinkov Oleg Tinkov is a constant seeker of business opportunities and it is his search for the best which has never allowed him to remain stiff to a single... This editing researches an entrepreneurial background of Oleg Tinkov, his entrepreneurial opportunities and its transformation into business, business strategies and decisions of Oleg Tinkov, challenges and remedial actions to those challenges by Oleg Tinkov, his entrepreneurial network and role of luck and fortune. From the overall analysis of entrepreneurial traits of Oleg Tinkov, it can be stated that there cannot be the most appropriate ingredient for the best entrepreneur blended with certain portion of characteristics and certain portion of luck or fortune. Conversely, it is a combination of various factors which can only be enhanced by the entrepreneur himself. The entrepreneurs, who realize the importance of the most appropriate factors, ultimately become successful. However, at the same time, the entrepreneurs can conduct an in-depth analysis of the situational factors for interpreting the entrepreneurial traits and strive towards adopting those traits. It has also been foun d out from the entrepreneurial analysis that people who are more indulged in challenging activities such as that of sports and hold strong notion of winning each of the game are more likely to become a successful entrepreneur. Above all these facts behind becoming a successful entrepreneur lay the capability of identifying opportunities in the market and grasping each of the opportunities. Change identification and adaptation to changed environment are undeniably the most important characteristics of an entrepreneur.

Moby Dick, Sophies World, East of Eden Essay Example for Free

Moby Dick, Sophies World, East of Eden Essay In today’s society, the issues of fate and free will are hotly debated, drawing in heated discussions of religion, chance, and the extent of free will. While some believe we have a significant amount of control over our lives exercised through free will in our choices, others believe an entirely different power is at hand in controlling our lives. These issues often find themselves associated in literature, with examples such as John Steinbeck’s East of Eden, Herman Melville’s Moby Dick, and Jostein Gaarder’s Sophie’s World. Among these books, there are different interpretations on the role of fate and free will in human life. In particular, these three different works of literature express varying shows of balance between fate and free will, and how easily that balance can be changed. Ultimately, it is the decisions made by the different characters, the reasons behind their choices, and the respective consequences that ensue that lead understanding of the different demonstrations of the authors’ interpretations of free will and fate. Free will and fate are often regarded in terms of a balance, in that there is some of life that is controllable by using choice, represented as our free will, while there is still another portion where there is little to no control, something we call fate. This observation of a balance between free will and fate is especially seen in Herman Melville’s Moby Dick. In Moby Dick, Ishmael, our protagonist, finds himself in the company of Queequeg, the chief harpooner aboard the Pequod. While together, Ishmael and Queequeg weave a mat, with Ishmael passing the shuttle through the threads on the loom while Queequeg strikes the woof with his sword, to tamp down the threads. During their weaving, Ishmael makes an observation in that their current activity was like how fate, free will, and chance worked, thinking, â€Å"it seemed as if this were the Loom of Time, and I myself were a shuttle mechanically weaving and weaving away at the fates†. Ishmael compares fate to the â€Å"fixed threads of warped of the warp subject to but one unchanging vibration† on the loom. He then connects free will to his actions, â€Å"with my own hand, I ply my own shuttle and weave my own destiny into these unalterable threads†. He puts t he final pieces together by saying that chance is like when Queequeg strikes the woof, being he was â€Å"sometimes hitting the woof slantingly, or crookedly, or strongly, or weakly† that led to â€Å"producing a corresponding contrast in the final aspect of the completed fabric†. His connection with the mat making and fate demonstrated his perspective of the balance between fate and free will, and perhaps brings to light one of the more major themes of Moby Dick. He believes that free will is bound by fixed limitations we perceive as fate, and that our choices are limited to what we can weave around our limitations, with the exception of random occurrences called chance, which can alter the limitations fate puts on our expressed free will. In Moby Dick, different motive often leads to different choices, which overall comes together to establish various consequences. Queequeg, one of the crewmembers under Captain Ahab, had fallen ill while aboard the Pequod. In absence of proper medicine and medical attention, the most obvious conclusion was that Queequeg was going to die aboard the ship. He had even prepared for death by having a coffin made for him. At the end of it all, when it had seemed that fate had established his end, Queequeg simply claimed that he re membered he had some duties left to do ashore, and that he still had responsibilities. With his own will, he tried defy fate by recovering from his illness, attempting to give himself time to do his business ashore. The fact that the motive behind his prolonging of death was due to his responsibilities, one could easily interpret his decisions as noble and respectable. However, Queequeg was but one of the two members of the Pequod who attempted to defy fate, the other of which being none other than the captain himself, Captain Ahab. After losing his leg in an encounter with Moby Dick, Captain Ahab had grown rather obsessed with capturing Moby Dick, much to the point of giving up his sanity. However with all the stories of the great sperm whale, and even now knowing how destructive the whale could be, it was safe to say his search for the whale was ill-fated. However, even with fate clearly saying that his trip would lead to his own demise and possibly more, he was determined to capture Moby Dick purely out of spite and vengeance, two reasons that are often seen in negative light. What it all came down to was Queequeg’s noble intentions in trying to defy fate allowed him to recover from his illness and gave him more time, while Captain Ahab’s bitter motives ultimately led to not only the demise of the Pequod and its crew (excluding Ishmael), but also that of his own. Perhaps this brings to light another major theme of Moby Dick, in that it is ultimately our decisions in life and the reasons behind them that shape up how fate operates in our individual lives. This, along with the idea of the existence of human free will limited by fate yet alterable by chance, establishes the general idea of fate and free will have a crucial roles in making it possible to understand and comprehend Moby Dick and all of its themes. Just as fate and free will have important roles in determining how life is experienced by an individual, they also have key roles and determining of how an individual behaves. In a sense, it’s almost as if the decision of how a human is natured is a determinant in establishing the line between good vs. evil in a person. This good vs. evil concept could especially be seen in John Steinbeck’s East of Eden. Caleb Trask, the protagonist, struggles throughout the book while in a fight where he tries to suppress and overcome his inner demons. Caleb, son of Adam and Cathy, had lived his life in the shadow of his brother Aron, who was obviously in better light with his father. While Aron symbolically was the embodiment of all that was good, Caleb was the opposite, having had embodied evil, like his mothe r. However, Caleb demonstrates the usage of free will in the struggle of overcoming evil. This is clearly shown during the confrontation of him and his mother, and his realization that Cathy is a prostitute. When Caleb meets with Cathy, Cathy tries to convince Caleb that in addition to her being evil herself, he also has the same evil within himself, and that he is more like her than he knows. However, he realizes otherwise, that he has choice in whether or not he would be evil. At the end of their conversation, Caleb reminisces on what Lee said, saying that, â€Å"I was afraid I had you in me†¦ [But] I’m my own. I don’t have to be you†. At this part of the story, Caleb demonstrates understanding of one of the major themes of the story, simply known as Timshel. Caleb realizes that it is his choice, his own free will to overcome evil. He establishes that while there is evil in all of us, we are all capable of overcoming that evil, and choosing whatever path we wish to walk, all by using free will. While Caleb had ultimately come to the conclusion that morality is a free choice, other characters of East of Eden had other interpretations of morality. Aron, Caleb’s brother, for example had a problem with the overcoming of evil. His world had been neatly put together for him so that he only had to face good in life, to the point where his mother’s evil proved too much for him. Cathy, had been convinced that world was nothing but evil, and therefore accepted it and settled for using deception in order to advance in life. In the end, however, the evil she had spent her life embodying herself in proved to be just as overwhelming to her as it was to her son Aron, and she ultimately commits suicide. Caleb, standing at the crossroads of good and evil, successfully applies Lee’s advice and realizes morality is free choice, and that free will and determination are enough to overcome evil and lead a life of righteousness. By accepting that humans are imperfect and sinful, Caleb was able to realize that humans don’t need to be perfect to be good, and that true goodness comes after overcoming evil. Because he had applied Timshel in his life he became capable of living a controllable life, one with a moral destiny that truly belonged to him. John Steinbeck’s in-depth coverage of the story of Caleb and his choices truly make Timshel, or â€Å"thou mayest†, a very powerful and key theme in East of Eden. The role of free will in this story establishes the fact that e vil can be overcome by human, regardless of fate, and all up to moral decision. Just as previously stated and seen in books like Moby Dick and East of Eden, free will and fate are often seen as in a balance, sometimes with the weight over on fate’s side or vice versa. However, there are instances where free will can completely overcome fate in cases where it doesn’t seem to the slightest bit possible. Such an example of impossible overcoming of fate with free will can be seen in Jostein Gaarder’s Sophie’s World. In Sophie’s World, the story of Sophie, a 14 year old girl who undergoes philosophy lessons, is followed. Sophie, who consistently receives notes not addressed to her but with ponderous questions such as â€Å"Who are you†, believes that her life is practical, and that she is living her own life. However though a complicated turn of events, it is shown that Sophie, along with her philosophy teacher Alberto, are both part of another man’s imagination, characters of his mind. Albert Knag, the man behind it a ll, can be seen as fate, in that he controls what happens to Sophie and Alberto showing that they do not truly have a choice, and that their sense of free will was but an illusion. Though the odds against them are tremendous, being they are characters in Knag’s book and in his mind, Sophie shows a giant show of free will and escape, using the help of Alberto. Using nothing but free will, Sophie does the impossible and escapes the book and becomes a spirit, able to roam the world but fated to have limited interaction with the world. However, it is shown that Sophie plans on attempting on have more and more influence in the real world and that she is not content with being an invisible person forever. Gaarder demonstrates a theme of how limitless free will truly is, and how fate can be overcome regardless of how the odds are stacked. With all three of these literary pieces, there is a similarity in that all three books cover the topic of fate and free will. However, these three books show different interpretations of the extent of the two factors, and what is and isn’t possible when interacting with the two. Such as in the case of Moby Dick, free will and fate are shown to be in a balance, with the two working around each other nicely. It is also seen that fate cannot be overcome, in that the demise of the entire crew was inevitable. In East of Eden, fate and free will were shown to have impact on how a person is perceived as good or evil, and how free will can potential allow one to completely overcome evil. In the case of fate, free will is shown to be able to overcome it, however only with tremendous effort and understanding. Similarly, in Sophie’s World, fate was able to be overcome, but again, only with a tremendous amount of effort and understanding. These three books together and their respec tive morals and themes can be directly applied to daily life. Free will and fate do have roles in human life, in that misfortunes can often be presented and perceived as fate, and naturally actions in the form of free will can additionally play in overcoming those misfortunes. By utilizing and exercising free will in daily life, the perception of fate as being something completely uncontrollable can easily be brought down to a more containable entity. Moreover, with the understanding of free will and fate that these three books offer, the opportunity for a life with a controllable moral future becomes available. In these three novels, the overall theme of a relation between free will and fate is existent. Respectively, the three authors of these books show their own interpretations of how fate and free will coincide, and how much control humans have on their own fate, or just how much free will they can exercise. However it is seen in all three books that with enough exercise of free will in the right light, positive events may occur, such as East of Eden’s Caleb overcoming evil, Moby Dick’s Queequeg recovery from his almost certain fatal illness, and Sophie’s World’s Sophie, who escaped her confinements of being a controlled character in another man’s mind. Though the authors may have had their own unique interpretation of fate and free will, with their respective limits, the overall message that all three authors would most likely agree on would be humans are given a tremendous amount of free will and are presented with different kinds of fate, and that what they choose to do with that free will ultimately decides how much fate will control their life.

Tea Time Commercials: A Western Advertisement Essay -- setting, traditi

Tea Time Marketing Assignment Commercials Western †¢ A man drinks Lipton ice tea and begins to perform a dance number along with the staff and the guests. After traveling around the hotel he then sits down again and order another Lipton ice tea. Traditional †¢ The mother and daughter in law. Have a conversation which shows how close they are. This leads to them drinking Red Label tea; which is followed by the daughter lovingly fixing the mothers hair. Why is it western? There are multiple reason in why this commercial can be considered a western advertisement. These include the setting, actions, actors. †¢ The setting within this movie is a large hotel. Which is usually associated with modern culture. It is a place that is known to be connected with western business men. †¢ The setting also has many luxuries which would not be seen in a more traditional commercial. Which includes business attire instead of traditional clothing. The design of the building is also very modern. It does not show the culture of the country or anything that may have been considered traditional. Moving on the objects within the movie are westernized. This can be seen through the attire of the staff. They are not wearing traditional clothing, which should be worn by Japanese inn keepers. Finally the setting is also westernized due to the bedding the maids display. The bedding which they display is not the one which would be used on a traditional Japanese futon. †¢ It can also include the food. The food being prepared within the kitchen is more western and modern, rather than traditional. ( Foods such as takoyaki and yokisoba were not shown). The product itself was pre-packaged, while a traditional tea would have been prepared fresh. The way in wh... ...n traditional inns. †¢ The clothing choices are also very different therefore they will be unable to differentiate between the clothing they use to represent employees and the business attire. †¢ They will be unable to relate to the advertisement †¢ They will not know the actor therefore will not be easily influenced by him †¢ Language could also be an influence Traditional Advertisement/Western Audience †¢ The viewers will not be able to relate to the advertisement because many western people do not live with their in laws. They will also not understand the significance of tea within the Indian household. †¢ They will not understand the clothing choices and may find them unappealing †¢ They will not know the celebrities endorsing the product, which may lead to confusion †¢ Language barriers may exist †¢ They will not be able to understand this family environment

Explain the Concept of Ideals in Plato’s Writings Essay

â€Å"The unexamined life is not worth living† according to Plato. He argued that we should always pursue knowledge and ask questions to do this. A key part of Plato’s philosophy is epistemology – his theory of how we know things. His concept of Ideals, also known as Forms, is Plato’s explanation of how true knowledge can be sought. Plato understood that there are concepts that we can all recognise in various things, for example the concept of beauty. We all recognise beauty in art, nature, people, or music, and we all understand the idea when we hear the word used. Although we can all recognise beauty, our opinions of what classes as beautiful are widely varied and subjective. The conclusions Plato drew from this is that beauty must exist, otherwise we would not know it at all. This is the Perfect Form of Beauty. However, we must have only partial knowledge of it or we would not have subjective opinions. Forms are absolute versions of concepts and ideas. They are perfect ideas of everything and therefore they do not change – perfect things cannot change for the better and would not change for the worse. They are also eternal as to begin or to stop existing is a change. They cannot live in this world as it is constantly changing and forms are unchangeable, so they can only exist in the Realm of the Forms. The form of Beauty is absolute and true; it is not an opinion but an idea or concept, therefore no-one can know the real meaning of Beauty as it cannot exist in this world and it is eternal. We will never know forms fully as we are imperfect. Forms give us knowledge and allow us to have some understanding of the truth. Although, we know that we do not know them fully as we can form our own opinions on things, e.g. what is beautiful and what is not. Forms are in the Realm of the Forms, we can recognise them as this is where our soul originates from, however because they come from there and not from where we are, we do not know them fully. Also as they are perfect we cannot understand them fully. In the Realm of the Forms there are Ideals of everything we have a concept of such as Beauty, Justice, Truth, and the Form of the Good. The Form of the Good is the highest of the forms and is the foundation and essence of everything. The Form of The Good represents Plato’s idea of goodness and is what you should most want. For Plato this was eudaimonia, living a good and fulfilled life. All other forms such as beauty, justice or truth are part of eudaimonia and so part of Good. The Form of the Good is therefore the most important Form as it gives us full and true knowledge of what we should pursue. It is our ultimate goal and the source of all truth and goodness. In this way, it has influenced the development of the Christian idea of God. Plato uses the Cave Allegory to present his ideas about Forms. He does this by using symbolism, by representing the Forms as objects outside of the cave. He then represents the Form of the Good as the sun; the sun shines light onto the objects outside, allowing us to see them. The light represents knowledge and the objects represent Forms – the Sun shows us the Forms and gives us knowledge. The prisoner’s journey illustrates Plato’s concept of Ideals or Forms – they provide truth but must be pursued individually and by looking away from things that keep us ignorant.

Cultural Differences in Turkey

Social studies Cultural differences between the youth in Turkey and the Netherlands. penn Cibii 012013001 Inhoudsopgave Introduction This project is made for the cultural studies class and will contain the differences between the younger people in Turkey and in the Netherlands. It's common that people go abroad and face with a lot of cultural problems. This is because there are a lot of cultures and they all differ from each other. Sometimes its very difficult for people to understand cultural things that are not normal fort hem but instead normal for the people of that culture.To understand why thats so difficult we have to look at the differences of 2 cultures. I chose Turkey and the Netherlands because i am from the Netherlands but i have a Turkish identity and i see a lot of differences between the Turkish and the Dutch people. For example i am here with a classmate who is dutch and from Holland. She is dealing with cultural differences and sometimes she really doesnt understand that some things are normal here because in Holland that things wouldn't accepted. The differences will be measured with the study of Hofstede. Gerard Hendrick hofstede is a dutch social psychologist.His most notable work has been in developing cultural dimensions theory. The tlve dimensions are : Individualism, masculinity power distance, uncertainty avoidance, and long term orientation. He write the books ‘Culture's conseuenses' and ‘cultures and organizations'. The five dimensions will be discussed in this project to define the differences between the youth in Turkey and the Netherlands. After the five dimensions the mwthodology of study will be explained that includes the participants, methodology and materials. After that the findings will be explained with charts and despriction of data.After the findings comes the discussion with the analysis of data and what it means. At the end there wille be a conclusion which will include implications, limitations and further research and a statement. You can find the reference list and the appendices at the end of the project. Background In this paragraph I am going to explain the study of Hofstede and what all the dimensions mean. There are five dimensions which are seen as criteria to see the differences per culture. These are : Power distance, Individualism versus collectivism, Masculinitu versus femininity, uncertainty avoidance and the Long term rientation degree.Power Distance This dimension expresses the degree to which the less powerful members of a society accept and expect that power is distributed unequally. The fundamental issue here is how a society handles inequalities among people. People in societies exhibiting a large degree of power distance accept a hierarchical order in which everybody has a place and which needs no further Justification. In societies with low power distance, people strive to equalise the distribution ot power and demand justification for inequalities of power. Indiv idualism versus collectivismThe high side of this dimension, called Individualism, can be defined as a preference for a loosely-knit social framework in which individuals are expected to take care of themselves and their immediate families only. Its opposite, Collectivism, represents a preference for a tightly-knit framework in society in which individuals can expect their relatives or members of a particular in-group to look after them in exchange for unquestioning loyalty. A society's position on this dimension is reflected in whether people's self-image is defined in terms of â€Å"l† or â€Å"we. Masculinity versus femininity The masculinity side of this dimension represents a preference in society for achievement, heroism, assertiveness and material reward for success. Society at large is more competitive. Its opposite, femininity, stands for a preference for cooperation, modesty, caring for the weak and quality of life. Society at large is more consensus-oriented. Unce rtainty avoidance The uncertainty avoidance dimension expresses the degree to which the members of a society feel uncomfortable with uncertainty and ambiguity.The fundamental issue here is how a society deals with the fact that the future can never be known: should e try to control the future or Just let it happen? Countries exhibiting strong UAI maintain rigid codes of belief and behaviour and are intolerant of unorthodox behaviour and ideas. Weak I-JAI societies maintain a more relaxed attitude in which practice counts more than principles. The long term orientation The long-term orientation dimension can be interpreted as dealing with societys search for virtue.Societies with a short-term orientation generally have a strong concern with establishing the absolute Truth. They are normative in their thinking. They exhibit great respect for traditions, a relatively small propensity to save for the uture, and a focus on achieving quick results. In societies with a long-term orientatio n, people believe that truth depends very much on situation, context and time. They show an ability to adapt traditions to changed conditions, a strong propensity to save and invest, thriftiness, and perseverance in achieving results.Methodology of study participants, place (preserve anonymity) The participants for this study are the younger people between the ages 18 and 25 in the Netherlands and Turkey. I choose this as the target group because the younger people travel a lot and have to face the most and sometimes at first with cultural ifferences. They go abroad to go on vacation, to study or to live in another country. Place Because its limited to 2 countries the places of course are in the Netherlands and Turkey.The place where the interview is held is on my school in Holland ; Fontys economische hogeschool Tilburg and my school in Turkey; Fatih university in Istanbul. I choose the school because I could find here the best participants who are speaking English and belong to th e right target group. methodology (qualitative/quantitative; case study, ethnographic etc) In this study there is made qualitative and quantitative research. Quantitative research is made hrough deskresearch and qualitative research are the questions that you can't answer with deskresearch so you need the fieldresearch for.For the fieldresearch I made questionnaires. I decided to hold the questionnairies with 10 persons in each country. So 10 questionnaires in The Netherlands as 10 questionnairies in Turkey. The people who were asked for the questionnaires are all in the age group 18 till 25 and all speak English. I made the questions with multiple choice answers so it will be easy to process the data and make a conclusion. materials; data collection instruments (observation, questionnaires) The data ollection instruments are : internet, literature and questionnaires.

Self-imposed medical stresses Essays

Self-imposed medical stresses Essays Self-imposed medical stresses Paper Self-imposed medical stresses Paper Essay Topic: Medical In this paper, the focus will mainly be on the medical stresses experienced in flight that are self-imposed. The effects of drugs and alcohol on the ability to make decisions will also be discussed. Most pilots experience medical stresses during flight but the most surprising thing is that they could have avoided this complications. The reasons that one exposes him or herself to such situations differ depending on the individual but the end result is the same: putting lives in danger. The common mistake done by the pilots is taking on a very heavy workload and then using stimulants to help them cope. The body takes care of itself naturally but when placed in an environment where it cannot do this it becomes unable to function properly. To deal with this, pilots tend to use stimulants which are a short time remedy. This tends to very dangerous for them and their clients or co-workers yet it can be avoided. The other problem is that they self-diagnose, treat and prescribe for themselves medication that may not be appropriate for their working conditions. In the book â€Å"Basic Flight Physiology† (Reinhart R. O. 1996), the author discusses different scenarios that a pilot can find him or herself in that can affect the physiological balance causing malfunctions of the body and brain. In chapter 9 of the book, he starts with an example of Joe whose lack of sleep coupled with the use of coffee and cigarettes almost causes him to have an accident. He is impaired due to the overuse of the body beyond its normal capacity and hence the body rebels. He acknowledges that some conditions are caused by environmental factors but that some are man-made. It is important to note that the flight environment is different from the ground environment and hence medication that can be used safely while on the ground may have a different effect when used in a flight environment causing self-imposed medical stresses. These can be summed up in the acronym DEATH (Drugs Exhaustion Alcohol Tobacco and Hypoglycemia). Although there are other causes of stress like problematic relationships, these are the major ones. The effects of the use and presence of any of these factors depends on an individual and this leads to controversy over how much they affect the physiological wellbeing of a pilot.

U.S. Declaration of Independence in Spanish

U.S. Declaration of Independence in Spanish The following is a Spanish translation of the U.S. Declaration of Independence; it is believed to be in the public domain. Links are provided for the Spanish student to review some of the words and grammatical concepts used in this document. Comparisons can also be made with the original text of the Declaration. Cuando en el curso de los acontecimientos humanos se hace necesario para un pueblo disolver los và ­nculos polà ­ticos que lo han ligado a otro y tomar entre las naciones de la tierra el puesto separado e igual a que las leyes de la naturaleza y el Dios de esa naturaleza le dan derecho, un justo respeto al juicio de la humanidad exige que declare las causas que lo impulsan a la separacià ³n. Sostenemos que estas verdades son evidentes en sà ­ mismas: que todos los hombres son creados iguales; que son dotados por su Creador de ciertos derechos inalienables; que entre à ©stos estn la vida, la libertad y la bà ºsqueda de la felicidad; que para garantizar estos derechos se instituyen entre los hombres los gobiernos, que derivan sus poderes legà ­timos del consentimiento de los gobernados; que cuando quiera que una forma de gobierno se haga destructora de estos principios, el pueblo tiene el derecho a reformarla o abolirla e instituir un nuevo gobierno que se funde en dichos principios, y a organizar sus poderes en la forma que a su juicio ofrecer las mayores probabilidades de alcanzar su seguridad y felicidad. La prudencia, claro est, aconsejar que no se cambie por motivos leves y transitorios gobiernos de antiguo establecidos; y, en efecto, toda la experiencia ha demostrado que la humanidad est ms dispuesta a padecer, mientras los males sean tolerables, que a hacerse ju sticia aboliendo las formas a que est acostumbrada. Pero cuando una larga serie de abusos y usurpaciones, dirigida invariablemente al mismo objetivo, demuestra el designio de someter al pueblo a un despotismo absoluto, es su derecho, es su deber, derrocar ese gobierno y establecer nuevos resguardos para su futura seguridad. Tal ha sido el paciente sufrimiento de estas colonias; tal es ahora la necesidad que las obliga a reformar su anterior sistema de gobierno La historia del actual Rey de la Gran Bretaà ±a es una historia de repetidos agravios y usurpaciones, encaminados todos directamente hacia el establecimiento de una tiranà ­a absoluta sobre estos estados. Para probar esto, sometemos los hechos al juicio de un mundo imparcial. El Rey se ha negado a aprobar las leyes ms favorables y necesarias para el bienestar pà ºblico. Ha prohibido a sus gobernadores sancionar leyes de importancia inmediata y apremiante, a menos que su ejecucià ³n se suspenda hasta obtener su asentimiento; y una vez suspendidas se ha negado por completo a prestarles atencià ³n. Se ha rehusado a aprobar otras leyes convenientes a grandes comarcas pobladas, a menos que esos pueblos renuncien al derecho de ser representados en la Legislatura; derecho que es inestimable para el pueblo y terrible sà ­, para los tiranos. Ha convocado a los cuerpos legislativos en sitios desusados, incà ³modos y distantes del asiento de sus documentos pà ºblicos, con la sola idea de fatigarlos para cumplir con sus medidas. En repetidas ocasiones ha disuelto las Cmaras de Representantes, por oponerse con firmeza viril a sus intromisiones en los derechos del pueblo. Durante mucho tiempo, y despuà ©s de esas disoluciones, se ha negado a permitir la eleccià ³n de otras Cmaras; por lo cual, los poderes legislativos, cuyo aniquilamiento es imposible, han retornado al pueblo, sin limitacià ³n para su ejercicio; permaneciendo el Estado, mientras tanto, expuesto a todos los peligros de una invasià ³n exterior y a convulsiones internas. Ha tratado de impedir que se pueblen estos Estados, dificultando, con ese propà ³sito, las Leyes de Naturalizacià ³n de Extranjeros; rehusando aprobar otras para fomentar su inmigracià ³n y elevando las condiciones para las Nuevas Adquisiciones de Tierras. Ha entorpecido la administracià ³n de justicia al no aprobar las leyes que establecen los poderes judiciales. Ha hecho que los jueces dependan solamente de su voluntad, para poder desempeà ±ar sus cargos y en cuanto a la cantidad y pago de sus emolumentos. Ha fundado una gran diversidad de oficinas nuevas, enviando a un enjambre de funcionarios que acosan a nuestro pueblo y menguan su sustento. En tiempos de paz, ha mantenido entre nosotros ejà ©rcitos permanentes, sin el consentimiento de nuestras legislaturas. Ha influido para que la autoridad militar sea independiente de la civil y superior a ella. Se ha asociado con otros para someternos a una jurisdiccià ³n extraà ±a a nuestra constitucià ³n y no reconocida por nuestras leyes; aprobando sus actos de pretendida legislacià ³n: Para acuartelar, entre nosotros, grandes cuerpos de tropas armadas. Para protegerlos, por medio de un juicio ficticio, del castigo por los asesinatos que pudiesen cometer entre los habitantes de estos Estados. Para suspender nuestro comercio con todas las partes del mundo. Para imponernos impuestos sin nuestro consentimiento. Para privarnos, en muchos casos, de los beneficios de un juicio por jurado. Para transportarnos ms all de los mares, con el fin de ser juzgados por supuestos agravios. Para abolir en una provincia vecina el libre sistema de las leyes inglesas, estableciendo en ella un gobierno arbitrario y extendiendo sus là ­mites, con el objeto de dar un ejemplo y disponer de un instrumento adecuado para introducir el mismo gobierno absoluto en estas Colonias. Para suprimir nuestras Cartas Constitutivas, abolir nuestras leyes ms valiosas y alterar en su esencia las formas de nuestros gobiernos. Para suspender nuestras propias legislaturas y declararse investido con facultades para legislarnos en todos los casos, cualesquiera que à ©stos sean. Ha abdicado de su gobierno en estos territorios al declarar que estamos fuera de su proteccià ³n y al emprender una guerra contra nosotros. Ha saqueado nuestros mares, asolado nuestras costas, incendiado nuestras ciudades y destruido la vida de nuestro pueblo. Al presente, est transportando grandes ejà ©rcitos de extranjeros mercenarios para completar la obra de muerte, desolacià ³n y tiranà ­a, ya iniciada en circunstancias de crueldad y perfidia que apenas si encuentran paralelo en las à ©pocas ms brbaras, y por completo indignas del Jefe de una Nacià ³n civilizada. Ha obligado a nuestros conciudadanos, aprehendidos en alta mar, a que tomen armas contra su paà ­s, convirtià ©ndolos asà ­ en los verdugos de sus amigos y hermanos, o a morir bajo sus manos. Ha provocado insurrecciones intestinas entre nosotros y se ha esforzado por lanzar sobre los habitantes de nuestras fronteras a los inmisericordes indios salvajes, cuya conocida disposicià ³n para la guerra se distingue por la destruccià ³n de vidas, sin considerar edades, sexos ni condiciones. En cada etapa de estas opresiones, hemos pedido justicia en los tà ©rminos ms humildes: a nuestras repetidas peticiones se ha contestado solamente con repetidos agravios. Un Prà ­ncipe, cuyo caracter est asà ­ seà ±alado con cada uno de los actos que pueden definir a un tirano, no es digno de ser el gobernante de un pueblo libre. Tampoco hemos dejado de dirigirnos a nuestros hermanos britnicos. Los hemos prevenido de tiempo en tiempo de las tentativas de su poder legislativo para englobarnos en una jurisdiccià ³n injustificable. Les hemos recordado las circunstancias de nuestra emigracià ³n y radicacià ³n aquà ­. Hemos apelado a su innato sentido de justicia y magnanimidad, y los hemos conjurado, por los và ­nculos de nuestro parentesco, a repudiar esas usurpaciones, las cuales interrumpirà ­an inevitablemente nuestras relaciones y correspondencia. Tambià ©n ellos han sido sordos a la voz de la justicia y de la consanguinidad. Debemos, pues, convenir en la necesidad, que establece nuestra separacià ³n y considerarlos, como consideramos a las dems colectividades humanas: enemigos en la guerra, en la paz, amigos. Por lo tanto, los Representantes de los Estados Unidos de Amà ©rica, convocados en Congreso General, apelando al Juez Supremo del mundo por la rectitud de nuestras intenciones, en nombre y por la autoridad del buen pueblo de estas Colonias, solemnemente hacemos pà ºblico y declaramos: Que estas Colonias Unidas son, y deben serlo por derecho, Estados Libres e Independientes; que quedan libres de toda lealtad a la Corona Britnica, y que toda vinculacià ³n polà ­tica entre ellas y el Estado de la Gran Bretaà ±a queda y debe quedar totalmente disuelta; y que, como Estados Libres o Independientes, tienen pleno poder para hacer la guerra, concertar la paz, concertar alianzas, establecer el comercio y efectuar los actos y providencias a que tienen derecho los Estados independientes. Y en apoyo de esta Declaracià ³n, con absoluta confianza en la proteccià ³n de la Divina Providencia, empeà ±amos nuestra vida, nuestra hacienda y nuestro sagrado honor.

Adolescent Sexual Activity Essay Example | Topics and Well Written Essays - 1750 words

Adolescent Sexual Activity - Essay Example In his article â€Å"Risk Behaviors - Teen Pregnancy - Programs, Sex, Sexual, Contraception, Percent, and Services† (2011), Douglas Kirby identifies the following five factors as contributing to teen pregnancy by causing the sexually active teenagers to refrain from using contraception. He cites: â€Å"when teens have permissive attitudes toward premarital sex,† â€Å"lack confidence to avoid sex or to use contraception consistently,† â€Å" lack adequate knowledge about contraception,† â€Å"have negative attitudes toward contraception,† â€Å" are ambivalent about pregnancy and childbearing,† â€Å"...then they are more likely to engage in sex without contraception.† (Kirby, 2011) In analyzing these factors, they can be related to both situational sexual encounters as well as cognitive value systems in teens that engage in pre-marital sex. ‘Permissive attitudes’ is a cognitive or value system in the individuals involved that determine the development of the relationship through sexual encounters. These encounters are either the result of long-term, loving, and wholesome relationships or are casual, disposable, and part of the learning process through which sexual identity is formed in the process of adult maturation. Through the sexual experimentation with different types of relationships and partners, the person of either gender comes to a deeper understanding of their own personal needs in a relationship or in partner support. This assists in making more consequential and long-standing family commitments. The hyper-stimulation of the culture through sexual imagery in media, sexually predatory social role-playing and stereotypes, or advertising that fuels desire and insecurity simultaneously to sell products may condition a population to extreme behavior abruptly or progressively over time by changing moral standards and patterns of behavior. The teen pregnancy rate in the U.S. can be seen as an à ¢â‚¬Å"unwanted† aspect of the sexual activity that occurs at a young age and restricts the further social opportunities of the parent. The effect of the social stigmatization is expected to fall more severely on the girl who must bear the biological burden of pregnancy. If the relationship is loving and leads to marriage, even at an early age, it is accepted socially and the best is hoped for the long-term sustainability of the couple. Yet, realistically, the high divorce rate among young couples and the burdens of single parenthood are among the largest reasons teenage pregnancy is discouraged. Generally, teens are not recognized as mature socially to be effective parents, despite the fact that innumerable teenage mothers in the U.S. historically and around the world have done very well building families through teenage pregnancies. The development of modern, liberal conceptions of identity through feminism and progression in education has created a different role for modern women that discourage the traditional aspects of teen marriage and pregnancy practiced traditionally as â€Å"backward†.  Ã‚  

The Benihana Essay Example | Topics and Well Written Essays - 750 words

The Benihana - Essay Example In establishing Benihana’s unique market share the restaurant actually prepares the food in front of the customer’s eyes. This allows for a novel dining experience, and greatly contributes to the restaurant’s effective cost structure. As the restaurant found increased success, questions regarding whether to franchise the restaurant out emerged. While there were initial attempts to enact franchises, the company ultimately determined that franchising would not be successful, as the largely Japanese staff didn’t translate well into the American climate. The organization’s process flow occurs as customers are brought into the restaurant and then seated in the bar area. This element functions both to increase drink revenue and to give the customer’s an activity to occupy themselves during their wait period. When a table opens, the customers are then seated. After customers are seated the staff takes a drink order and gives them an option for soup, salad, or general appetizer. Upon returning their order is taken. The chef then arrives and prepares the order in front of the table. This is the essential aspect of the dining experience both for the restaurant and the customer. While one might believe that preparing the food in front of the table would result in an increased time, this process actually reduces labor costs while granting the customers insight into the process of food creation as well as a side-show environment. There are a number of considerations that can be made in developing the overriding strategic approach. In this context of understanding, the simulation permits users to explore a number of elements of profitability. The simulation also functions to inform the user of various aspects of operations management and allow them to better formulate strategic approaches. In this context of understanding, I experimented with a number of potential batching as a means of developing the most effective and efficient process approach. In terms of batching one of the most effective methods is to distinguish between peak and non-peak hours. In attempting a number of simulations, one of the most effective assortments is to consider the peak hours of 6pm till 8pm. Within this period it’

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Internal and external factors affecting Starbucks

Internal and external factors affecting Starbucks Introduction This report will provide a critical review of Starbucks and its place in the coffee house market in the UK using three well tested approaches to strategic market analysis: SWOT, Porter’s Five forces and PESTLE analysis. A brief history of the coffee house market is provided in addition to some background to the company in question, Starbucks. Then the company is analysed using the three frameworks. Finally a few conclusions are drawn. History of the coffee shop The coffee house is not a new idea – they were established in Britain in the 17th century, the first opening in London in 1651 (Wilkes Group, 2012.). Some elements of the Coffee House clientele worried the establishment of the day, causing King Charles to speak of them as resort of ‘idle and disaffected persons’ producing ‘very evil and dangerous affects’ due to the fact people met there to discuss the politics of the day (Ibid, no page no.) 300 hundred years later coffee shops are just as popular, with an estimated 5,700 in the United Kingdom in 2013 (Ibid.); the market is fiercely fought, with Costa Coffee being number one brand in the market (in terms of the number of stores), followed by Starbucks (Figure 1). Third is Cafe Nero and there are a number of smaller companies joining the market, including Cafe Ritazza and a joint venture between Tesco and an Australian coffee company called Harris Hoole (Ibid.) Figure 1 – Coffee House UK market share (number of stores) Source: The Wilkes Group, 2012. Starbucks Company background The company was founded in Seattle, Washington State in 1971; the name was inspired by the mermaid in the novel Moby Dick, and the mermaid also inspired the company logo. It is now a very successful coffee house using ethically sourced Arabica coffee beans (Starbucks n.d.) Howard Schultz, now the company CEO, first visited a Starbucks store in 1981; he subsequently travelled to Italy where the coffee bars inspired him to bring the concept back to the United States (Starbucks website, n.d.) In 1987 Schultz purchased Starbucks with investment from local businesses. The ethos of the firm is to create a welcoming place for conversation: a third place between work and home. Today there are 15,000 Starbucks stores in 50 different countries (Starbucks website, n.d.) SWOT Analysis – Strengths, Weaknesses, Opportunities and Threats (SWOT) This section presents a SWOT analysis for Starbucks; SWOT is a method of market analysis; this familiar acronym stands for Strengths, Weaknesses, Opportunities and Threats. These four words represent the major constructs firms need to consider to make the most of their internal set up and the external marketplace characteristics. Its major value is in the identification of those business critical factors which provide opportunity for the firm, but also any threats from competitors and the changing business environment. These need to be weighed up against the internal factors (strengths and weaknesses) of the business to develop the best business solutions and strategies, both short term and long term (Meek Meek, 2003). (i) Strengths ~ One of the major strengths of the company is the strong Starbucks brand and it’s stylish image; this has made it very popular with young people, particularly students. According to Alderman (2012, no page number) â€Å"laptop-wielding young people embrace the coffee chain as an avatar of American popular culture† ~ Starbucks has a very modern website which is attractive to users and easy to navigate. This is so important in this digital age when the majority of people rely on the Internet to gather information about goods and services. ~The loyalty scheme introduced by Starbucks is another major advantage, a strategy adopted early on in the firm’s development. Encouraging consumers to increase their frequency of purchase through the use of loyalty cards is now a marketing tactic successfully adopted by many companies in different sectors. ~ The fact that Starbucks beans are ethically produced is a strong advantage to the company as consumers are increasingly concerned about sustainable production and corporate responsibility. A recent large-scale survey on social responsibility (Nielsen, 2014) shows that around 50% of consumers will choose to buy socially responsible brands. This includes going so far as to check packaging for claims about sustainability. (ii) Weaknesses ~ Starbucks has been experiencing financial difficulties in recent years, even recording a loss (Wilkes Group, 2012.) putting it at a disadvantage in terms of having the capacity to invest in developing new products or expanding its network of stores. ~ Perhaps as a result of poor performance Starbucks has experienced some decline in its stock values which also can result in reduced investment. ~ As students and the youth market is one of the main market segments for Starbucks, this is one age group in the UK demographics which is declining and projected to continue to do so over the next few years (ONS, 2011). ~ The tax avoidance scandal of recent years, when Starbucks avoided paying corporation tax in the UK (Bergin, 2012), temporarily dented the company reputation. However, in the long term it does not appear to have affected the popularity of the firm with consumers still patronising the stores. (iii) Opportunities ~ The taste for coffee houses and coffee consumption, particularly as part of the working day routine is continuing (Wilkes Group, n.d.) and showing little sign of slowing down. ~ This is supported by a recovering economy and signs that consumers are finding they have more discretionary income to spend (CEBR, 2014). ~ The relaxation of the licensing laws has provided an opportunity for firms like Starbucks to broaden their offering in coffee houses to include alcohol. This will attract new market segments. ~ There are further potential niche markets or segments to target, for example developing a caffeine free alternative for those consumers concerned about the health risks of too much caffeine. ~ Increased interest in corporate responsibility, ethical trading and sustainable coffee growing techniques for reducing the carbon footprint provide Starbucks with a competitive advantage as it has always adopted ethical business strategies. ~ The enduring trend for ‘drive thru’ premises and kiosks on railway and bus stations as a valid and popular way of delivering products in the food and drink sector provides good, relatively low cost, ways for Starbucks to increase sales and raise brand awareness and loyalty further. ~ An extension of this might be ‘pop-up shops’; temporary occupation of premises as part of for example, music and cultural events. This would also be an ideal vehicle for reaching the target market segments particularly young adults and students. ~ The increasing globalisation of markets provides wider opportunities for Starbucks to expand into new markets; some authors maintain that young people in different countries have more in common than people of different age groups in the same country (Usunier and Lee, 2013). This presents â€Å"an opportunity to target consumers sharing a common set of values, needs, habits and preferences† (Usunier and Lee, 2013 p. 131). (iv) Threats ~ The increasing emphasis on healthy lifestyles and reducing caffeine intake for people with certain health conditions is a potential threat to coffee house companies (Lopez-Garcia et al, 2008). The secret will be finding suitable alternatives for those consumers who cannot or choose not to drink caffeinated coffee. A quality decaffeinated alternative will provide access to this sub-segment of the market. ~ Climate change may well represent a threat to coffee production and hence make the raw materials more expensive. ~ There is very strong competition in the coffee house market with Costa Coffee firmly in the number one spot (Wilkes Group, n.d.) It is important for Starbucks to maintain relationships with its customers; the loyalty card is a good way of doing this as is two way communication with consumers via social networking sites (SNS). However, Starbucks must be careful to ensure not all messages it sends out to consumers are sales promotions; according to (Cohen, 2011) nine out of ten communications should be sharing information not sales pitches. Porter’s five forces This represents an equally important activity for any firm competitor analysis; in a rapidly changing world and such a fiercely contested marketplace a scientific view of the competition is key to success. This particular approach being described was designed by Michael Porter and is a systematic approach to identifying and assessing the relative strength of the ‘five forces’ influencing the nature of competition in the coffee industry. Figure 2 below illustrates the five forces which include competitors, new products, new entrants to the marketplace and the bargaining power of consumers (Porter, 2008). Figure 2 – Porter’s five forces Source: Porter, 2008 1. The potential threat of a new competitor and/or a new product in the already crowded coffee house marketplace is high, with strong contenders such as Cafe Ritazza on the fringes. The barriers to entry to the market are quite high as any company wanting to compete with Starbuck or Costa would need to open a large chain of shops. However, the example of the coffee house joining forces with Tesco (Poulter, 2013) is a case in point and could have disastrous consequences for Starbucks. 2. Secondly, the bargaining power of suppliers and the costs of raw materials is another strong force for any firm. In the case of Starbucks and its commitment to only using ethically sourced coffee beans, prices are at a premium anyway for fair trade goods. This will squeeze profit margins if the company is not able to pass the increased costs on to the customer. Other coffee houses may get their raw materials, particularly the high cost coffee beans, elsewhere and non-fair-trade meaning the price is most likely lower. 3. The third of Porter’s forces is the increasing bargaining power of customers; most decisions are influenced to a considerable extent by on-line peer reviews and recommendations. This can influence which product consumers will buy, with a bandwagon effect applying i.e. consumers buying the brand which is most popular (Kastanakis Balabanis, 2012). The power of the consumer is not to be underestimated and smart firms invest in nurturing relationships and communication with consumers. This can ultimately result in co-production e.g. of new products. There is clear appreciation of the value of social media to communicate with consumers who want to feel engaged with their favourite brands. Such engagement cancels out the ‘us and them’ culture of corporation-consumer relationships; now customers feel closer to brands (Engeseth, 2005). Yan (2011, p.695) describes this phenomenon as â€Å"consumers want to know they have some influence over the brands that they connect with†. 4. Fourthly is the force resulting from substitute products entering the marketplace; this might be in the form of an innovative new product for an established competitor e.g. a new flavour coffee from Costa; or a coffee house offering from a non-coffee house company. This might be considered the case when McDonalds introduced the concept of ‘McCafe’ providing a coffee house concept within the traditional burger house (Petersen, 2014). 5. Finally, Porter’s fifth force is the way any combination of the four other forces may influence the strength of competition provided by rival firms and products. There is strong competition from rival companies in the coffee house market, particularly Costa Coffee which dominates the number one spot in the market (Wilkes Group, 2012). PESTLE Analysis This represents the marketing audit angle and those companies which are most thorough in their analysis of the internal and external marketplace are the best placed to exploit any opportunities and protect against any threats. The analysis is based on clarity around the following questions: 1. Where is the company now? 2. How did the company get where it is today? 3. Where is the company heading and what are the corporate objectives? Jobber (2010) defines a marketing audit as the process of examining marketing in a business in a systematic way, including the environment, corporate objectives, strategies and any activities to assist in identifying any factors that may impact on the company and its products. The Chartered Institute of Marketing (CIM 2013) explains that the business environment is in a constant state of flux, hence a regular audit is necessary to provide any intelligence needed to inform sound decision-making. Such decisions have to take many aspects of current and future influences in the external environment into account in a process widely termed a ‘PESTLE’ analysis. The acronym stands for: 1. Political 2. Economic 3. Social 4. Technological 5. Legal 6. Environmental This method assesses the impact on the firm of macro-environmental factors (Kotler and Armstrong 2010) and may well include those PESTLE elements listed in Table 1 below. Some factors will be more relevant to the coffee house market than others and these will be drawn out in the analysis. Table 1 – examples of PESTLE analysis components Political Economic Social Technological Pressure to strengthen environmental regulation. Hangover from recession still limits discretionary spending. Income distribution: coffee houses tend to sell premium priced products which people on lower incomes cannot afford. New inventions, including advanced roasting techniques can provide advantage. Employment law –pressure to increase the minimum wage Interest rates will increase soon. Coffee drinking is enduring as a popular ‘fashion’ New product development, including flavoured coffees and improved decaffeinated coffee for those concerned about the caffeine content. Political stability – general election in May 2015. Uncertainty and unemployment is commonplace. Lifestyle changes, including longer working hours are making a coffee ‘pick-me-up’ a regular part of the working day. Energy use and costs are key with ethically sourced coffee beans adding to raw material costs. Inflation rates are on the up. Health consciousness with coffee having advantages and disadvantages: Consumer confidence is improving slowly. High caffeine intake raises pulse rate and hence is not recommended for certain groups e.g. those with hypertension (van Dam, n.d.), but doesn’t increase risk of death (Lopez-Garcia et al, 2008) -But coffee does contain high levels of anti-oxidants which are beneficial and may protect against diabetes, Parkinson’s and liver disease (Ibid.) Legislation Environment New/extra legislation around sustainable coffee production will impact. Consumers in the UK are conscious of the ethical implications, with increasing consumption of Fairtrade coffee (Blacksell, 2011). Biodegradable packaging is key to reducing waste. Tax evasion scandal – this has legal implications for the company and damages the corporate reputation. Organic production of coffee is also on the rise due to consumer demand for naturally produced goods (Blacksell, 2011) Source: After Kotler and Armstrong, 2010 Market segmentation â€Å"The purpose of business is to create customers† is a definition by the business guru Peter Drucker (Swaim, 2010, p.14) who recommends that the best way to do so is to look at the company from the customer’s viewpoint. There are also a number of questions which need to be asked about segmentation of the market; specifically â€Å"what products does the customer buy† and â€Å"what does the customer value†? Research provides an indication of the market segments which are of importance to companies such as Starbucks. (i) Students represent a clear and well defined segment which can assist in promoting and recommending the brand through social networking. (ii) Young professionals and white collar workers: picking up a coffee on the way to work is a growing trend in the UK; the provision of Wi-Fi and newspapers in the stores assists the professionals to use Starbucks as a second office. Crookes (2014) observes that this has been so for a lot longer than many people realise, citing a London coffee shop opened in 1688 where ship-owners, insurance brokers and merchants would drop in to drink coffee but also to trade. There has been a long history of connecting coffee with work in terms of the introduction of the concept of the coffee break, first introduced in 1902 by Barcalounger, an American furniture manufacturer (Crookes, 2014). And the fondness for coffee amongst workers was the cause of a strike at Chrysler in 1964 when the management tried to stop company coffee breaks in an effort to increase production (ibid.) (iii) Young adults may well be an increasing segment attracted by the availability of alcohol at Starbucks coffee shops (Crookes, 2014), hence providing an alternative to pubs and clubs for socialising. Marketing mix The marketing mix incorporates the traditional concept of the four Ps (product, price, promotion and place) and is integral to marketing strategy development. Some authors have expanded the mix to seven Ps (Kotler et al. 2012) encompassing three more criteria of ‘people’, ‘physical evidence’ or ‘environment’, and ‘process’; these might be considered to better describe any influences on the marketplace. Kotler (2012, p.31) explains that it â€Å"recognizes and reconciles the scope and complexities of marketing activities†. However, this report will focus on the four Ps and how they might apply to Starbucks. (i) Product: Lower caffeine content options may attract more health conscious consumers; plus emphasis on ethically produced coffee beans. (ii) Price: In a high price, premium market Starbucks might consider offering a value option to broaden the market, particularly for the student segment. (iii) Promotion: Maximizing the social media promotion of Starbucks and its good works in ethical and responsible coffee production will improve the firm’s reputation (Berry, 2000). A constant and interactive presence on social networking sites will build relationships with consumers and can encourage co-production of new products and services, through electronic word of mouth (Chu Kim, 2011). (iv) Place: Starbucks has introduced around 200 ‘drive-thru’ coffee shops in the UK over the past couple of years enabling consumers to access coffee 24 hours a day (Smith, 2014). There may also be scope for pop-up shops at events or kiosks at railway and bus stations (e.g. the new mini-shop at Birmingham New Street station). Conclusion Starbucks is a well established part of the coffee house culture in the UK, well regarded for its ethical approach to sourcing and buying coffee beans. There are global opportunities for the firm as well as niche markets within the UK to exploit. Although not the number one firm in the coffee house market (a position held by Costa Coffee) Starbucks has developed a strong following amongst the youth and student segments; whilst continuing to provide the requisite products for the working population in their busy working day. Having weathered the temporary storm of bad publicity over the income tax evasion scandal, Starbucks has worked hard to improve its position in the eye of the consumer by emphasising the ethical and sustainable principles the firm has always maintained. Such communication and relationship marketing is key to long term brand loyalty. Despite fears that coffee may be bad for health there is also evidence to support drinking coffee in moderation to have preventive value against certain diseases. Starbucks is well placed to continue to trade competitively in the UK market, particularly as it continues to find and exploit new and innovative ways to get their product out to the consumer in the form of drive-thru’s and kiosks in high footfall areas. There seems little sign of the trend and fashion for coffee houses to diminish any time soon and it continues to be part of the UK culture just as it was over 300 years ago. Word count: 3191 References Alderman, L. 2012. In Europe, Starbucks adjusts to a Cafà © Culture. [On-line]. Available @ [Accessed 23/10/14]. Bergin, T. 2012. Special Report: How Starbucks avoids UK taxes. [On-line] Available @ http://uk.reuters.com/article/2012/10/15/us-britain-starbucks-tax-idUSBRE89E0EX20121015 [Accessed 23/10/14]. Berry, L. 2000. ‘Cultivating Service Brand Equity’. 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Oxford: Elsevier Nielsen. 2014. Global consumers are willing to put their money where their heart is when it comes to goods and services from companies c